In this episode, Susie shares exactly what to do in the first week after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.
You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling.
Posting more, waiting longer, or doing the same thing again won’t change your results.
In this episode, Susie breaks down the real reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.
I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales).
In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.
If you would like to receive my weekly business newsletter (not salesy at all!) you can pop your details here! - https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
What if launching your online program or memebrship didn’t feel stressful?
In this episode, I’m taking you behind the scenes of my most successful launch in 10 yeara. From the pre-launch strategy and free training, to ads, emails, discovery calls, and energy management. You’ll hear exactly how I structured it, what worked, what I’ll refine next time, and why this launch felt calm, grounded, and powerful all at once.
If you love a behind the scenes and step by step of a launch this is for you!
If you would like to be the first to know when I reopen enrolments for The Membership Model you can pop your details on this waitlist! https://www.susieproutlactation.com/the-membership-model-waitlist
You’ll never feel ready and that’s the point.
Because ready is not a feeling.
In this episode, I share a powerful question I ask myself whenever fear or hesitation creeps in. It’s a gentle reminder that waiting for the perfect time can keep you stuck and that true growth begins the moment you decide to start, even when you don’t feel ready.
I will outline the questions I ask myself to decide whether I am ready or not when ready is not a feeling.
As I mentioned in the episode my signature group program The Membership Model is back to waitlist I closed the doors for enrolment a few days ago. If you dont want to wait until next enrolment period you can send me an email susie@susieproutlactation.com and I'll see what I can do!
This episode is your personal invitation to The Membership Model — my signature program designed to help you create, sell, and scale a membership that brings freedom, recurring income, and lasting impact. I’m walking you through what’s inside, who it’s for, and why this business model has completely changed my life (and can do the same for you). If you’ve been waiting for the moment to build something sustainable, this is it.
The Membership Model closes for enrolments on Friday the 10th October 2025 at 10pm AEDT. https://www.susieproutlactation.com/the-membership-model
If You Don’t Understand Your Offer, How Can Anyone Else?
If you feel confused about your own offer, your audience will too. And confused people don’t buy.
In this episode of The Susie Prout Show, I break down why clarity is the key to selling your online offer.
I’ll share exactly how to define your offer in 3 sentences.
By the end of this episode, you’ll know how to strip away the fluff, nail your “I help” statement, and finally feel confident talking about your offer in a way that gets people to grab onto it.
Join the FREE membership method training series starting October 2nd! https://www.susieproutlactation.com/membership-model-free-training-series
Stop building offers in your head with what you THINK your client's need and start building them around what your clients actually want.
In this episode, Susie shares how to do quick and non-boring market research that gets you real answers, in your clients’ own words. You’ll learn simple ways to ask, listen, and uncover the problems your audience is desperate to solve, so you can create offers that sell themselves.
You can join my weekly newsletter here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
It’s not enough to say “I’m a physio” or “I’m a midwife.” Clients aren’t searching for a general title — they’re searching for the specific person who can solve their problem.
In this episode, I share why being known for something within your profession is the key to standing out, attracting clients with ease, and building offers that sell.
If you’ve ever wondered what makes people seek you out over someone else in your field, this episode will give you the clarity you need.
Courses come and go, but memberships create something lasting.
In this episode of The Susie Prout Show, Susie dives into the 4 biggest reasons why memberships outperform courses in today’s online business world.
You’ll discover how memberships give you recurring revenue you can rely on, a community your clients never want to leave, and an easy entry point that keeps sales flowing, plus how they protect your business from being replaced by AI.
With stories from Susie’s own breastfeeding membership, which became the biggest lactation membership in Australia, you’ll see exactly how memberships can change not only your business model, but your lifestyle too. If you’ve been toying with the idea of building a membership, this episode will show you why now is the perfect time.
Think posting reels is enough to grow your business?
In this episode of The Susie Prout Show, I’m breaking down the real difference between short-form and long-form content and why you actually need both. Short-form helps you get seen, but long-form is where the trust (and the sales!) happen.
I’ll share how to simplify your strategy, the one rule that keeps you consistent, and give you a peek behind the scenes at exactly how I run my own podcast, newsletter, and socials without burning out.
In the episode I mention the only place where you can register your interest to work with me in business mentoring - https://www.susieproutlactation.com/mentorship-waitlist
Have you ever felt that quiet nudge inside that says, “This isn’t it anymore”? In this episode, I share the story of how I went from hospital work, to building an online lactation business, and THEN 10 years later making the scary decision to leave it all behind to follow my passion into mentoring health and wellness professionals.
If you’ve been waiting until you feel “ready” to make your own pivot, this is your reminder: ready never comes. The fear doesn’t mean stop, it often means you’re exactly where you’re supposed to be.
I break it all down in this episode
When people don’t understand what you actually do or sell, they won’t buy from you.
In this episode I talk about why simple, clear messaging is the secret to attracting clients and how you can make your offers easy to read, easy to understand, and easy to say yes to.
I’ll share real examples from my own programs and give you simple tips to check if your message is clear, so you can stop overcomplicating and start connecting with the people who need your help.
In the episode I talk about my business newsletter - you can sign up to receive it here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
In this episode, I share the simple tweaks I made to my latest breastfeeding membership launch that has saved me time, reduced admin, and brought in more of the right people. You’ll hear exactly what I changed, why I did it, and how it’s already making this launch my easiest and most profitable yet.
If you would like to know when I have spots open for business mentoring just pop your details in the link below! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
If you’re running a service-based business, like 1-1's, online programs or anything where you are the product, this episode is for you.
Susie breaks down what branding really means for a service based business (hint: it’s not just colours and logos)!
If you would like to receive my behind the scenes in online business free weekly newsletter just pop your details in the link below!
https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
Why Every Online Business Needs a Newsletter (And How to Write One That Actually Works)
If you’re only using email to sell, you’re doing it wrong. In this episode, I’m sharing why every online business—yes, even yours—needs a newsletter and exactly how to structure it in a way that builds real connection
You’ll learn:
Why email still outperforms social media
How to nurture, not just sell, through your emails
The 4-part newsletter format that keeps people reading
Whether you're just getting started or want to breathe new life into your list, this episode is your roadmap to making email work for you.
Want to receive my weekly business email?! Pop your details below.
https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
Thinking about selling a physical product? Maybe something for mums, babies, or your health / wellness audience? Before you spend money on stock or packaging, listen to this first!
In this episode, I’m walking you through why digital offers (like courses or masterclasses) are usually a way smarter move financially. We’re talking upfront costs, the risk of ordering too much, TGA approvals, shipping dramas — all of it.
I’ll share what I’ve seen go wrong for so many product-based businesses, and why online offers are not just easier… but often way more profitable.
If you're tossing up between launching a product or creating something digital, this will make your decision a whole lot clearer.
*In this episode I mention that my business mentoring is currently full booked but you can pop your details on this waitlist and I will email you as soon as I have a spot available! https://www.susieproutlactation.com/mentorship-waitlist
Posting your heart out on instagram and hearing crickets? It doesn’t mean it’s not working.
In this episode, Susie shares a refreshingly honest take on what really matters when growing your business online.
Because here’s the truth: likes don’t pay your bills, the right people do.
We dive into why reach drops during sales periods, how to stop chasing viral moments, and why a small audience can still create a massive impact.
This episode will calm your numbers-obsessed brain and refocus you on what truly grows a business: connection.
https://www.susieproutlactation.com/business-mentorship
Is It a Hobby or a Business?
If you want to make real money doing what you love — this is the episode you need to hear.
I’m walking you through one of the biggest mindset shifts I made when I went from “just sharing online” to running a profitable business — and how you can do the same.
If you're posting, helping people, maybe making a bit of money… but still not fully owning what you're building — this will change how you think (and show up).
You’ll learn:
The difference between hobby energy and business energy
How to know which one you're in right now
What to shift if you want to start seeing real results
And the exact moment I stopped playing small — and everything started growing
This episode will give you the clarity (and gentle push!) you need to finally treat your business like it matters — because it does!
In the episode I mention that this week enrolments are open for my Passion to Profit program and mentorship. This is for heath professionals or ladies in the parenting / motherhood space - who want to start and grow an online course business. Doors close Sunday 13th July! https://www.susieproutlactation.com/business-mentorship
Not ready to show your face on Reels? This is your sign to try carousel posts instead.
In this episode, Susie breaks down why carousel posts are working so well right now on Instagram — especially if you're just starting out.
You'll learn:
Why carousels are getting more reach than Reels for some accounts
How they help you teach, connect, and build trust
And how to create your first one in 15 minutes using Canva — no tech skills, no pressure.
If Reels feel overwhelming, this is the simplest way to start showing up and sharing your message.
In the episode I mention that my Passion to Profit online program and mentorship will be reopening in the coming weeks. You can pop your details down on the waitlist bowl fi you would like to be notified when there are any openings https://www.susieproutlactation.com/mentorship-waitlist