In this conversation, Michael Sengbusch discusses his journey from software development to digital marketing, particularly in the healthcare sector. He shares insights on how AI is transforming marketing strategies, consumer behavior, and the role of search engines. The discussion also touches on the importance of high-quality content in the age of AI and the future of advertising in a rapidly changing digital landscape. In this conversation, the speakers delve into the evolving landscape of digital marketing and SEO in the age of AI. They discuss the importance of authority in content creation, the integration of AI in marketing strategies, and the need for businesses to adapt to changing consumer behaviors. The conversation also touches on the ethical considerations of using AI, the challenges it presents, and the necessity of maintaining human oversight in AI-generated content. Overall, the discussion highlights the transformative impact of AI on marketing and the importance of evolving strategies to stay relevant.