Is AI killing content marketing? In this episode of the Sure Oak Podcast, Nick and serial entrepreneur Tom Winter break down how AI is reshaping SEO, the role of LLMs, and the vital strategy you need to thrive.

They discuss the evolution of search engines, the role of LLMs, and the importance of quality content in the age of AI. Tom emphasizes the need for a structured approach to content creation, leveraging AI tools while maintaining high standards of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). The conversation also touches on the challenges of AI-generated content and the future of search engine interactions.Chapters00:00 Introduction to AI Content and Marketing Expertise03:02 The Evolution of SEO and AI Content Creation06:05 Understanding LLMs and Their Impact on Content Creation08:55 The Shift in Search Engine Dynamics with LLMs11:48 Retrieval-Augmented Generation: A New Approach to Data14:33 Google's Strategy Against LLM Scraping17:02 The Future of LLMs and User Interfaces21:15 Navigating Human-Computer Interaction22:20 AI Search and SERP Overlap24:00 The Challenges of AI in Crisis Situations26:20 Strategies for LLM Optimization28:42 SEO vs. Generative Engine Optimization32:29 The Rise of AI-Generated Content35:54 Defining Quality in Content CreationContact Nick: https://www.linkedin.com/in/nick-fraunfelder/Contact Tom: https://www.linkedin.com/in/tom-winter/