What does luxury have to do with supply chain marketing? More than you think. In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments. Tune in to learn: Why true luxury is about experiences—not things How to create marketing that makes prospects feel seen, heard, and valued The 5 luxury levers: Entice, Invite, Excite, Delight, and Ignite Why your brand isn’t just what you say—it’s how people feel when they encounter you How to apply "systemized thoughtfulness" to elevate every customer touchpoint