Although the words are sometimes used interchangeably, goals and objectives are not the same thing.

In this episode, Fergal looks at the difference between goals and objectives and why it matters.

He discusses the common mistakes people make when setting objectives and how to avoid these mistakes.

Using real-life examples, Fergal will show you some effective (and ineffective) objectives and how to align client initiatives with your objectives so you can build stronger client relationships and bigger sales wins.

Timestamps:

00:00 Recap of Episodes 2–4

02:45 The Difference Between Goals and Objectives

05:12 Common Mistakes in Objective Setting

13:39 Exercise: Identify Which Statements Are Objectives

18:00 Why It’s Important to Set Objectives

19:35 How to Create Effective Objectives

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Website: www.sysvelocity.com

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LinkedIn: Fergal O’Carroll