What does it take to thrive in sales, lead with diversity, and grow a business from scratch on LinkedIn?
Dr Elisha Foust joins Fergal to talk about how she went from getting a PhD in ethics to leading sales and go-to-market teams in some of the world’s biggest enterprises and startups.
She talks about why she thrived in the energy of sales teams, the lessons she learned from the pressure of being a sales manager and how she founded the Women of Teradata network to champion diversity in tech.
Now the founder of Future By Design, Elisha talks about LinkedIn growth, selling yourself as a founder, handling adversity, and reframing imposter syndrome.
Timestamps
00:00 Intro to Elisha Foust
01:00 How Elisha went from academia to sales
03:14 Leading the Women of Teradata network
05:17 A balanced look at the future of DEI initiatives
08:05 First experiences with sales and leading sales teams
14:13 Accountability when running your own business
16:36 The story behind founding Future By Design
18:03 How Elisha grew her business through LinkedIn marketing
22:08 Building resilience and handling adversity in your career
24:38 Reframing imposter syndrome and building confidence
28:26 Practical advice for anyone starting a business
31:34 The future of sales in the age of AI
34:11 Connect with Elisha
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Connect with Fergal:
Website: www.sysvelocity.com
Contact: Get In Touch
LinkedIn: Fergal O’Carroll
Connect with Elisha
Website: www.future-by-design.co.uk
LinkedIn: Elisha Foust