Revenue is everyone’s business!
In this week’s episode of Supercharge Your Sales Velocity Podcast, Fergal is joined by Arthur Velasquez, founder of Better Revenue Teams.
With over 30 years of experience leading sales ops and scaling revenue across startups and enterprise organisations, Arthur shares his philosophy on building truly aligned go-to-market teams that drive sustainable growth.
Arthur explains how compensation models often fall short and offers ideas for aligning sales, customer success, and onboarding to ensure everyone is pulling in the same direction.
They also explore what makes a high-performing revenue team, how sales leaders can win the hearts and minds of their reps, and the value of marginal gains in sales performance.
Arthur shares how he uses AI to improve productivity and why practice, preparation and consistency are still key for sellers today.
This episode is packed with practical insights for CROs and sales leaders.
Timestamps
00:00 Intro to Arthur
01:31 About Better Revenue Teams
03:00 The Double Funnel Framework
08:11 Revenue Operations and Compensation
11:43 Customer Success
18:58 Viewing Sales as a Professional Sport
22:47 The Power of Marginal Gains
24:02 The Importance of Preparation for Meetings
25:48 Leveraging AI for Sales Efficiency
31:47 Winning the Hearts and Minds of Sellers
35:50 Sales Acceleration Formula
39:19 Building Trust with Today’s Buyers
42:25 Get in Touch with Arthur
Connect with Fergal:
Website: www.sysvelocity.com
Contact: Get In Touch
LinkedIn: Fergal O’Carroll
Learn how to boost client retention and revenue with Fergal’s Key Account Planning Workshops
Connect with Arthur:
LinkedIn: Arthur Velasquez
Email: info@betterrevenue.com