In this insightful conversation, Fergal sits down with Angel Evenson, a consultant, coach, children's author, and actor. They discuss the pivotal career moments that shaped her life and business.
Angel opens up about the identity crisis that comes with redundancy, the burnout she saw in herself and now sees in founders, and the surprising role storytelling and theatre have played in her growth.
They explore what it really takes to step away from founder-led sales, why some leaders stay stuck in the hustle, and how to take back your time.
They explore the common challenges founders face when trying to scale, especially around hiring salespeople too early, relying on undocumented processes, and burning out by staying in a “Chief Hustle Officer” mindset.
Later in the episode, they discuss how storytelling became one of Angel’s most powerful tools both in sales and on stage!
From acting in Death of a Salesman to writing a children’s book during COVID, Angel shares how pushing herself outside her comfort zone has played a key role in her growth.
Timestamps:
00:00 Angel's Background and Career Journey
03:33 Building a Side Hustle
05:52 Helping Founders Scale and Overcome Challenges
07:26 The Importance of Documenting Sales Processes
11:29 Embracing Uncomfortable Situations for Growth
14:51 Angel's Acting Experience
19:19 The Power of Storytelling in Sales
19:52 Developing Storytelling Skills
23:09 Becoming a Children's Book Author
25:16 Writing a Business Book
27:16 Challenges in Sales Leadership
30:21 Effective Time Management Strategies
35:39 The Importance of Preparation in Sales
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Connect with Fergal:
Website: www.sysvelocity.com
Contact: Get In Touch
LinkedIn: Fergal O’Carroll
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Connect with Angel:
Website: www.angelevenson.com
LinkedIn: Angel Evenson
Instagram: @angelevenson