Why B2B brands need to start embracing short-form video (it’s more than just going viral)

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The Super Fun Marketing Podcast

9 episodes

1 week ago

Super fun! I just launched a (video) podcast!! (that's me, Victoria, your host!) Join me every Tuesday as I talk about the super fun bits of marketing and the not-so-fun bits too! We'll learn about what's happening in the World of Marketing and also take a look at why this is happening, and most importantly for us marketers, what the heck does that mean for us and what do we do with this information? Trends, new tools, changing behaviour, conflicting opinions, and so many other factors to balance (you get it)—we're going to talk about it all, and have fun and make friends along the way.

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Marketing

Business

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Why B2B brands need to start embracing short-form video (it’s more than just going viral)

The Super Fun Marketing Podcast

32 minutes 42 seconds

1 year ago

Why B2B brands need to start embracing short-form video (it’s more than just going viral)

Short-form video! Wait! Don’t roll your eyes! I know this is a topic that we’ve been talking about for a few years, but seriously, how many B2B brands are doing it well? There’s so much opportunity out there for B2B marketers to start incorporating short-form video into their marketing strategy—there’s ROI to be made!

And the good news is, you don’t have to break out your best viral dance moves (I mean you could if you wanted to) but there’s much more to short-form video than just the latest trending video.

Okay, but what does that actually mean? Have no fear! I have 15 super practical tips to help you get started with short-form video, whether you want to get started on TikTok, Instagram Reels or YouTube Shorts (and I promise, dancing isn’t on there).

We’ll cover all this and more in this episode of The Super Fun Marketing Podcast!