The vibes are off. That's just a fact! Have you heard of the vibecession? Well, you're about to! Things have been feeling bad for a lot of people, and we don't have to resort to fear, uncertainty and doubt (FUD) in marketing to prompt action when things are bad. In fact, FUD can actually be more harmful in the long run and doesn't actually align with the fact that we're in the Relationship Marketing Era where trust and authenticity are important values for our customers. Find out how you can combat FUD as a marketer and the tips and tricks you can implement to have success with positive messaging.

Vibecession: Kyla Scanlon: https://www.youtube.com/watch?v=V3Km804GsHI

The JOLT Effect book by Matthew Dixon and Ted McKenna: https://www.jolteffect.com/

Great Winning By Design session on JOLT: https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt/

Donald Miller Storybrand: https://storybrand.com/