The dark secret behind the Faceless Content Creators trend on TikTok and Instagram

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The Super Fun Marketing Podcast

9 episodes

6 days ago

Super fun! I just launched a (video) podcast!! (that's me, Victoria, your host!) Join me every Tuesday as I talk about the super fun bits of marketing and the not-so-fun bits too! We'll learn about what's happening in the World of Marketing and also take a look at why this is happening, and most importantly for us marketers, what the heck does that mean for us and what do we do with this information? Trends, new tools, changing behaviour, conflicting opinions, and so many other factors to balance (you get it)—we're going to talk about it all, and have fun and make friends along the way.

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Marketing

Business

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The dark secret behind the Faceless Content Creators trend on TikTok and Instagram

The Super Fun Marketing Podcast

28 minutes 3 seconds

1 year ago

The dark secret behind the Faceless Content Creators trend on TikTok and Instagram

There's a new trend that's sweeping Instagram Reels & flooding TikTok For You pages: the Faceless Marketers, Influencers & Content Creators. Their content looks very aesthetic with clean girl aesthetic images and videos and they're promoting how they can teach you how to monetize being a faceless influencer. But there's something more sinister happening behind this trend. And it's not what it seems at face value (or faceless lol).

Find out what's really going on in the dark world of the faceless marketing trend.

Links mentioned in the podcast:

- MASTER RESELL RIGHTS EXPLAINED | Watch this before you start! New scam circulating — video deep dive by Hannah Alonzo: https://www.youtube.com/watch?v=OB-HK43NjN4

- Hierarchy of content bullsh*t — podcast by B2B Growth | Sweet Fish: https://open.spotify.com/episode/4eyEanI7SvClpT253NYJ5M?si=def317ce630e4cff