Social media is dead. Email is dead. Cold calling is dead. People love to be saying that things are dead—when they’re not. Social media is definitely not dead. But it’s definitely evolving. It’s having a transformation moment. The way people are using it is changing, and that’s having an impact for both B2B and B2C brands. Social media has been a part of our lives for almost two decades—it’s growing up, it’s about to leave home. From Myspace to Facebook and Instagram, BeReal and everything in between (can’t forget LinkedIn!).

In this episode of The Super Fun Marketing Podcast, I’m going to talk about what on earth is going on with social media changes and what it means for us marketers. Ps here’s a hint, it’s related to crabs (the crustacean).