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The Super Fun Marketing Podcast

The Super Fun Marketing Podcast

9 episodes

1 week ago

Super fun! I just launched a (video) podcast!! (that's me, Victoria, your host!) Join me every Tuesday as I talk about the super fun bits of marketing and the not-so-fun bits too! We'll learn about what's happening in the World of Marketing and also take a look at why this is happening, and most importantly for us marketers, what the heck does that mean for us and what do we do with this information? Trends, new tools, changing behaviour, conflicting opinions, and so many other factors to balance (you get it)—we're going to talk about it all, and have fun and make friends along the way.

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Super fun! I just launched a (video) podcast!! (that's me, Victoria, your host!) Join me every Tuesday as I talk about the super fun bits of marketing and the not-so-fun bits too! We'll learn about what's happening in the World of Marketing and also take a look at why this is happening, and most importantly for us marketers, what the heck does that mean for us and what do we do with this information? Trends, new tools, changing behaviour, conflicting opinions, and so many other factors to balance (you get it)—we're going to talk about it all, and have fun and make friends along the way.

Show more...

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Have we finally reached peak subscription?

The Super Fun Marketing Podcast

42 minutes 39 seconds

1 year ago

Have we finally reached peak subscription?

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Okay, real talk. How many subscriptions are too many? And will we finally hit a limit to just how many subscriptions we have?

And what about subscription fatigue. Ever heard of her?

In this episode of The Super Fun Marketing Podcast, I chat about the subscription economy, how we ended up here with so many subscriptions, and also, following on from some YouTube drama this week, just how can creators monetise their content without damaging their reputation and alienating their audience. (because there is a wrong way for sure!)

Plus, hear from some friends of the podcast who share their take on subscriptions too!

Links mentioned in this episode:- https://www.cbsnews.com/newyork/news/experts-suggest-taking-stock-of-how-much-your-monthly-subscriptions-really-cost-before-the-end-of-the-year/- https://www.forbes.com/home-improvement/internet/streaming-survey/- Watcher: https://www.youtube.com/@watcher