Tom Reber, founder of Simplify Painting and The Contractor Fight, shares his experience of starting a painting business as a side hustle. He emphasizes the importance of knowing your numbers, being intentional about marketing, and learning how to sell. Reber also discusses the challenges and lessons he has encountered along the way, including the need to protect your time and the importance of open communication. He also mentions his upcoming book, 'Sell Unafraid.' In this conversation, Tom Reber discusses his upcoming book, his fitness routine, and the Mile High Profit Summit. He emphasizes the importance of listening to your gut and not rushing to release something that doesn't meet your standards. Tom also shares his fitness routine, which includes kettlebell workouts and rest days. He highlights the value of attending the Mile High Profit Summit and the impact it can have on your business. Tom encourages people to define their own success and not compare themselves to others.