You are so worth it. Having doubts as to whether you should charge as much as your top competitors do in your industry?  You are not alone... in fact, you are among the majority of folks. This is a very common conundrum for newly-minted entrepreneurs or anyone starting out in a new field.  Don't be the cheapest vendor... that is the kiss of death as the margins will not sustain you for the long or SHORT term. Here is an episode that may help you see the value in increasing your value.