One of the most critical components to developing a fledgling (or even an established) business is effectively knowing who your referral sources will be and becoming the clear-cut obvious choice for all of the customers they serve.  This takes time, this takes some massaging and some persuasion but all can be mastered.  Building rapport with that prospective lead source will be the initial linchpin and is mission critical.  Being a solid communicator and winning friends easily & quickly will serve you well. Here is a short video that may help you on your journey and in no time at all, if you are diligent, your new company will be the default and the knee-jerk reaction when your services are needed...