Developers: luxury units at 73:1 ratio vs. affordable housing. We're building caviar factories during a potato shortage. We built 490,000 luxury units. 6,700 affordable ones. Now we're offering concessions just to fill them. Here's the uncomfortable question: are we building for a market that's disappearing? Boomers buy luxury. Millennials prioritize experiences. Gen Z can't afford entry-level. In a decade, inheritance floods the market. Who's buying? The developers who pivot now win. T...
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Developers: luxury units at 73:1 ratio vs. affordable housing. We're building caviar factories during a potato shortage. We built 490,000 luxury units. 6,700 affordable ones. Now we're offering concessions just to fill them. Here's the uncomfortable question: are we building for a market that's disappearing? Boomers buy luxury. Millennials prioritize experiences. Gen Z can't afford entry-level. In a decade, inheritance floods the market. Who's buying? The developers who pivot now win. T...
The Sales Center Is a Beautiful Trap. 🏗️🔥 Developers call it a Sales Gallery. Marketers call it a Presentation Center. Buyers? They call it impressive — until they realize it’s just a beautiful trap. It’s real estate’s most sacred ritual — and its most expensive illusion. Because no matter how much marble, VR, or espresso you pour into it… a sales center still ends the moment the buyer walks out the door. This episode breaks the spell. We explore why these spaces still matter, but why the ...
The Suitesflow Podcast
Developers: luxury units at 73:1 ratio vs. affordable housing. We're building caviar factories during a potato shortage. We built 490,000 luxury units. 6,700 affordable ones. Now we're offering concessions just to fill them. Here's the uncomfortable question: are we building for a market that's disappearing? Boomers buy luxury. Millennials prioritize experiences. Gen Z can't afford entry-level. In a decade, inheritance floods the market. Who's buying? The developers who pivot now win. T...
