eCommerce marketers, you’re missing out big time if you’re not advertising on TikTok yet! In this podcast episode, Sugatan’s Video Strategists and resident TikTok connoisseurs, Haley Rebennack and Callum Hilton talk about paid versus organic TikToks, the power of viral sound and music, how TikTok is just as effective of an acquisition channel as Facebook and Instagram, and why eCommerce brands need to get onto TikTok pronto.
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eCommerce marketers, you’re missing out big time if you’re not advertising on TikTok yet! In this podcast episode, Sugatan’s Video Strategists and resident TikTok connoisseurs, Haley Rebennack and Callum Hilton talk about paid versus organic TikToks, the power of viral sound and music, how TikTok is just as effective of an acquisition channel as Facebook and Instagram, and why eCommerce brands need to get onto TikTok pronto.
#50 Alexis Bourgeois - Behind the Scenes Of Influencer Marketing From Global Mass Media Company to Sugatan
The Sugatan Effect Podcast
40 minutes
4 years ago
#50 Alexis Bourgeois - Behind the Scenes Of Influencer Marketing From Global Mass Media Company to Sugatan
In this podcast, Alexis Bourgeois peels back the curtain on the industry-standard practices she learned doing influencer marketing for global mass companies and her insights shifting to Sugatan. She shares the biggest takeaways working at Condé Nast, things that are going to be helping her throughout her whole career, and what she's focusing on in influencer marketing for 2021.
The Sugatan Effect Podcast
eCommerce marketers, you’re missing out big time if you’re not advertising on TikTok yet! In this podcast episode, Sugatan’s Video Strategists and resident TikTok connoisseurs, Haley Rebennack and Callum Hilton talk about paid versus organic TikToks, the power of viral sound and music, how TikTok is just as effective of an acquisition channel as Facebook and Instagram, and why eCommerce brands need to get onto TikTok pronto.
