How do you take an electrical company from a basement startup to $2 million in revenue, earn 15% net profit, and do it all completely debt-free — in just two years?
Meet Mory and Clarissa Belle, founders of Doctor Electric in Lexington, Kentucky, and CertainPath members who did just that.
In this episode of The Successful Contractor, the Belles share how they went from burned out and overwhelmed to thriving business owners with a clear plan, powerful systems, and a rock-solid partnership — thanks to CertainPath. You’ll learn how they scaled quickly, made key strategic changes, and built a company that reflects their values and vision.
Whether you’re in HVAC, plumbing, electrical, or roofing, this story will inspire you and show you how fast success can happen when you follow a proven path.
🚀 What You’ll Learn in This Episode:
• How Doctor Electric scaled from $600K to $2M in just 2 years
• Why 15% net profit was the non-negotiable benchmark
• How they launched debt-free (and why that mattered)
• Why they left new construction for residential service
• The CertainPath tools that gave them clarity and confidence
• How they added a service fee—and saw conversion rates rise
• Why SOPs and training allowed them to scale without chaos
• How Profit Day changed their business perspective
• The power of community—and what it meant to “not be alone”
💡 Ready to grow your contracting company with confidence?
Watch now to discover how Doctor Electric did it—and how CertainPath helped make it possible.