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What does it take to grow a home service company from $1.5 million to $58 million — and keep customers happy every step of the way? It all starts in the call center. Meet Missy Jones, senior coach at CertainPath, and one of the nation’s top experts in call center operations, culture, and leadership.
In this episode of The Successful Contractor, Missy reveals the call center secrets that scale home service businesses in HVAC, plumbing, electrical, and roofing. From coaching call center reps to building the right culture, to tracking KPIs and avoiding costly dispatch mistakes — Missy shares what she’s learned helping thousands of contractors transform their businesses.
Missy’s story and strategies are packed with insights every contractor, service manager, and home service business owner can use right now…
🚀 What You’ll Learn in This Episode:
• Why the customer relationship starts in the call center, not in the field.
• The biggest mistakes contractors make in call centers (and how they cost millions).
• How to properly train and coach call center reps — and why consistency matters more than scripts.
• The overlooked step that can dramatically increase customer satisfaction and prevent bad reviews.
• Why being booked two weeks out isn’t a good thing — and how dispatching mistakes destroy profits.
• The KPIs that make or break a call center, and how to track them effectively.
• How outbounding (done right) fills the board and keeps techs busy year-round.
• Why AI alone fails in call centers, and how to balance technology with people.
• Leadership lessons: from granting your team the permission to fail to building a culture of accountability and growth.
• How consistency in coaching and culture creates multi-million-dollar contracting success.
Whether you’re an HVAC contractor, plumber, electrician, or roofer, Missy’s insights will help you stop losing calls, boost customer satisfaction, and scale your business with confidence.
📈 Ready to learn how to transform your call center into a profit center — and grow your contracting business? Watch now and discover the systems, strategies, and leadership lessons that take home service companies from struggling to thriving.