What does it take to bring the global beauty industry to Africa? Can African-made beauty products break through the global market? The beauty industry in Africa has significantly changed over the years, but there’s still a need for education for beauty companies to understand how to approach the African market.

In this episode of The Sub-Saharan Beauty podcast, we have Dunni Odumosu, founder of House of Arewa, the modern-day matchmaker for independent beauty brands looking to expand to the African market. Dunni is a career entrepreneur with a career in biopharma and entrepreneurial endeavors in beauty. She’s also the co-founder and co-host of the Beauty Needs Me podcast, which is nominated for the 2021 iHeart radio podcast award for best in beauty and fashion.

Listen in to learn how Dunni was able to educate beauty brands on how to approach the African beauty market. You will also understand why the world is expanding to Africa, and Africa is also expanding to the world.

Episode Timeline:

· [2:41] Dunni's journey to entrepreneurship and the birth of House of Arewa.

· [8:36] The past influences that drive Africa from embracing our natural beauty.

· [15:03] How she was able to help elevate and expand the beauty industry in Kenya.

· [21:28] The challenges she encountered when approaching beauty companies to break through the African market.

· [23:13] Why she focused on educating beauty brands on how to approach different African markets.

· [31:07] How things are expanding from the world to Africa.

· [37:47] Creating space for African products in the global market.

To connect with Dunni: 

· Website: https://www.houseofarewa.com/

· Instagram: https://www.instagram.com/theedunnio/

· LinkedIn: https://www.linkedin.com/in/dunniodumosu/