What is your perception and understanding of true beauty? We must promote the true meaning of beauty that comes from within and reflected in all shades. Is it possible to mobilize for change in how media and skincare companies promote Eurocentric beauty standards in Africa while skincare brands sell us the appeal of fairer complexion as the beauty standard? If so, what does that change look like?

In this episode, I'm joined by Karen Hendrickson, philanthropist, and CEO of Rabito Clinic, Ghana's premier dermatology network of clinics serving patients across Africa. Karen is also a recent nominee for the Top 100 Women CEO's in Africa Award. She explains how she fell in love with Ghana and decided to move there close to 20 years ago and what her experience has been thus far. 

We have a dynamic conversation about the continued challenges of colorism, and the advocacy efforts being led by Rabito to combat the detrimental health implications associated with skin bleaching. We also discuss how we as Africans can be more deliberate and purposeful about advocating for skincare products that address the need for melanin-rich skin. 

Listen to hear more about how Rabito Clinic has transformed the lives of many Ghanaians by treating their dermatologic conditions for over 45 years, and their future plans for advancing medical and aesthetic dermatology care in Ghana and across the African continent.

Learn more about Rabito Clinic
Instagram @rabito_clinic | Website: https://rabitoclinic.com/

To connect with Karen Hendrickson
Instagram @thevisualorator | https://www.instagram.com/thevisualorator/

Check out the Subsaharan Beauty
Instagram: @thesubsaharanbeauty | https://www.thesubsaharanbeauty.com

If you'd like to connect, email Ijeoma at ijeoma@thesubsaharanbeauty.com with the subject line, "TSBC Connect".