Founder of Spoken Nutrition, Jordan Bokser, joins the show to share the story behind building a supplement company designed to solve coaches’ problems and deliver products athletes can trust. We dive into how Spoken was created, how they crafted their formulas around transparency and effectiveness, and what it takes to build a brand people believe in.
Jordan also breaks down common mistakes in supplementation and nutrition, how you can improve results without even changing your diet, and strategies for influencing the mindset of resistant athletes—or even resistant staff. Beyond supplements, this episode gives a window into Jordan’s decision-making, his approach to business, and ultimately, his approach to life.
This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.
Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.
👉 Grab your copy of Strength In Numbers [by clicking here].
Chapters
00:00 Introduction to Spoken Nutrition and Jordan Bokser
03:51 Building Trust and Authenticity in Business
06:17 The Importance of Feedback and Collaboration
08:38 Surrounding Yourself with Excellence
11:15 The Role of Education in Sports Nutrition
13:51 Creating a Supportive Community for Coaches
16:31 Mindset and Its Impact on Nutrition and Performance
22:59 Foundations Over Trends
24:27 The Importance of Recovery and Mindset
25:27 Coaching and Individualized Approaches
27:22 The Socratic Method in Coaching
28:29 Negotiation and Mutual Understanding
31:14 Fear of Abandonment in Coaching
32:24 Connecting with Employees and Their Purpose
34:14 The Power of Mission Statements
35:47 Approaching Business with Love
37:42 Aligning Personal and Company Whys
40:06 Educating the Market
43:01 Overcoming Self-Imposed Limitations