The art (and science) of the conversation with Brooke Sellas

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The Strategy Inside Everything

Adam Pierno

96 episodes

6 days ago

In the new season of The Strategy Inside Everything, host Adam Pierno goes deep with multiple perspectives from artists, authors, executives, makers, researchers and teachers to go beyond clickable headlines and carefully explore the biggest themes in culture, art, politics, business and examine what is driving them and where they may be leading.

Society & Culture

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Society & Culture

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The art (and science) of the conversation with Brooke Sellas

The Strategy Inside Everything

47 minutes 21 seconds

2 years ago

The art (and science) of the conversation with Brooke Sellas

Author Brooke Sellas (she's still getting used to that descriptor) has been leading and measuring conversations for years. As CEO of B Squared Media, she's developed a model for metrics that have meaning and help organizations understand what is happening and why. Instead of generic measures linked to 'engagement' she reports on a return on conversation that has elasticity to better capture the needs of the particular organization, and those it is conversation with. Her book, Conversations That Connect, maps her creation of the model and how to best use it.

Find Conversations That Connect here: https://www.amazon.com/gp/product/B0B4WLP1BQ/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
Find Brooke B. Sellas here: bsquared.media

Find your host, Adam Pierno at www.adampierno.com

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.