David C. Lowery on finding your audience

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The Strategy Inside Everything

Adam Pierno

96 episodes

6 days ago

In the new season of The Strategy Inside Everything, host Adam Pierno goes deep with multiple perspectives from artists, authors, executives, makers, researchers and teachers to go beyond clickable headlines and carefully explore the biggest themes in culture, art, politics, business and examine what is driving them and where they may be leading.

Society & Culture

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Society & Culture

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David C. Lowery on finding your audience

The Strategy Inside Everything

52 minutes 23 seconds

3 years ago

David C. Lowery on finding your audience

Aggregator platforms are always talking about finding new content relevant for you; Netflix, Google, Amazon, Spotify. David C. Lowery has spent a lifetime figuring out first-hand how to find and curate audiences for his own bands, Camper Van Beethoven and Cracker, and now teaching all he’s learned as a Senior Lecturer at University of Georgia’s Terry College of Business. He breaks down how audiences were discovered and nurtured, pre-algorithm.

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.