Strategy Through Brand: Carving the Path for Your Organization

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The Strategy Gap

AchieveIt

43 episodes

5 months ago

The Strategy Gap A show about the space between savvy strategy and practical execution — and everything that can go wrong on the way. Ever finish out the workday and realize you were super busy but didn’t actually accomplish what you wanted? A lot of companies operate this way.

Many of us know where we want our organization to go, but struggle to understand how we’re progressing and how to make sure we get there. This is a show about the best-laid plans, properly executing as you scale, and the processes you need to achieve your goals.

In this show, hosted by Jonathan Morgan and Joe Krause, each episode features conversations with strategy and operational leaders on key insights in strategic planning, strategy execution, and more.

Management

Business

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Management

Business

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Strategy Through Brand: Carving the Path for Your Organization

The Strategy Gap

33 minutes

1 year ago

Strategy Through Brand: Carving the Path for Your Organization

Jonathan and Joe sit down with Cheryl Farr, founder of Signal Brand Innovation, for a powerful deep dive into what makes or breaks a brand. Drawing from her work with giants like Nike and Coca-Cola, Cheryl reveals why true brand leadership goes far beyond logos and slogans—it’s about staying authentic to your core values.

From Minnetonka Moccasins’ rebranding success to Allbirds’ missteps, and a conversation about Southwest Airlines, this episode uncovers the real challenges and triumphs in brand strategy. Cheryl’s bold insights on brand filters and leadership-driven authenticity will have you rethinking how strategy and branding intertwine. If you care about brand loyalty and leadership, you won’t want to miss this one!

In this episode:

00:00 - Apple's Brand Strategy: Consistent Perception Management
6:05 - How Consistent Brand Connection Cultivates Customer Loyalty
10:16 - Balancing Brand Loyalty with Leadership Decisions in Organizations
12:38 - Employee Engagement: Key to External Brand Success
15:04 - Starbucks CEO's Daily Commute by Private Jet
18:13 - The Crucial Role of CEO Integrity in Brand Longevity and Reinvention
23:27 - Finding Your Brand's True, Meaningful, and Different Filters
24:45 - Company Reassesses Identity to Innovate Future Strategy
29:02 - Using Brand as a Vision Tool for Future Commitment
32:24 - Advice for Your Younger Strategy Practitioner Self