In this episode, host David Green explores the importance of motivation in business. He explains that motivation goes beyond simply getting employees to do their tasks; it's about inspiring them to excel and fostering a passion for their work. Motivated employees are the catalyst for business growth and sustainability. Green discusses the two main types of motivation, intrinsic and extrinsic, and emphasizes the need to understand and balance both in developing a comprehensive motivation strategy. He provides real-life examples of companies that have successfully tapped into employee motivations and highlights the importance of recognition, value, and leadership in creating a motivated workforce. Green also discusses the hiring process and the importance of finding candidates who not only have the necessary skills and align with the company's culture. He concludes by emphasizing the ongoing journey of motivation and the role of effective management in sustaining and enhancing employee motivation.