“Somebody tells you no? You are asking the wrong person.”
In this candid episode, Louise DiIulio, Chief Client Officer at Advertising Week, traces her accidental entry into media to more than twelve years building global events powered by deep relationships. She reframes sales as advanced relationship work with clear scoreboards and unpacks why many women hesitate to move from account management into sales. Her negotiation playbook is simple and sharp: start with the business need, show proof of impact, and state a clear why before you ask. We touch on Future Is Female, the pull of loyalty, and imposter feelings. Louise shows how being kind and true to yourself can still be elite career strategy.