“Know the number you want to ask for and say it out loud until your brain and your voice are comfortable with it.”

In this engaging conversation, Jo Vaughton, CMO of Popeyes UK, shares her unique career journey from aspiring journalist to marketing leader. She discusses the impact of her recent ADHD diagnosis on her personal and professional life, emphasizing the importance of understanding neurodiversity in the workplace. Jo provides valuable insights into salary negotiations, the significance of holistic compensation packages, and the role of learning and development in career progression. The discussion also highlights the power of knowing one's worth and the importance of having advocates in one's career journey, all while maintaining a light-hearted tone with personal anecdotes about cheese and family life.