The Strategic Communicator Podcast with Dan Farkas
Dan Farkas
40 episodes
1 month ago
How do we use communication to make the world a better place?
The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process
Let’s use communication to bring about a better planet.
Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.
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How do we use communication to make the world a better place?
The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process
Let’s use communication to bring about a better planet.
Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.
Harnessing AI for Strategic Communication with Sarah Evans
The Strategic Communicator Podcast with Dan Farkas
35 minutes
1 month ago
Harnessing AI for Strategic Communication with Sarah Evans
In this episode of 'Strategic Communicator with Dan Farkas on the Marketing Podcast Network, Dan sits down with Sarah Evans, partner and head of PR at Zen Media, to discuss the evolving role of AI in strategic communication.
Sarah shares her insights on the integration of AI tools like ChatGPT for overcoming writer's block and enhancing creativity. She then discusses the importance of maintaining the human element in PR, especially as more AI-generated content becomes prevalent. They delve into the trust and credibility issues surrounding AI-generated content and explore strategies for PR agencies to adopt AI into their workflow effectively. Sarah also touches on the implications for education and the need for future PR professionals to blend technical skills with traditional strategic abilities.
(00:00) Introduction and Guest Welcome
(02:28) Balancing Creativity and Technology in PR
(03:53) The Role of AI in Strategic Communication
(07:07 )Generative AI and Content Strategy
(09:02) Navigating the Future of PR with AI
(23:13) The Importance of Human Relationships in PR
(30:19) Five Questions with Sarah Evans
https://www.linkedin.com/in/prsarahevans/
https://zenmedia.com
https://passpr.com
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The Strategic Communicator Podcast with Dan Farkas
How do we use communication to make the world a better place?
The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process
Let’s use communication to bring about a better planet.
Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.
