Hosted by Jan Robertson, The Strategic CFO is the Financial Executives International’s premier podcast. In this show, Robertson will speak with esteemed guests of high-ranking thought leadership to provide meaningful insights and best practices on the financial world. Keeping up to date with modern trends, political climates, and technological advancements Jan and guests will share eye-opening information that can impact the very way you organize your financial fulfillment.
The Strategic CFO also is the essential tool for the broad scope of financial executives as engaging with this show will provide Continuing Professional Education (CPE) credits. Tune in, reflect, and leave us a comment on LinkedIn or a review to get your credits today.
Financial Executives International (FEI) is a leading association comprised of Members who hold positions as Chief Financial Officers, Chief Accounting Officers, Controllers, Treasurers, and Tax Executives at companies in every major industry. FEI enhances Member professional development through peer networking, career management services, conferences, research and publications. Members participate in the activities of local Chapters in the U.S. FEI headquarters is located in Morristown, NJ.
Jan Robertson, a 30-year veteran of the M&A business, is a frequent speaker and author on topics related to M&A. She has advised numerous technology company clients and boards of directors on a wide variety of M&A transactions during her career. Ms. Robertson is a founding member of the Silicon Valley Chapter of Women Presidents’ Organization (WPO), and has served on the boards of directors of National Association of Women Business Owners (NAWBO) Silicon Valley Chapter as President for 2012-13 and the Peninsula Symphony, and currently President (2020-21) of the Silicon Valley Chapter of Financial Executives International (FEI).
All content for The Strategic CFO by FEI is the property of FEI Silicon Valley and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Jan Robertson, The Strategic CFO is the Financial Executives International’s premier podcast. In this show, Robertson will speak with esteemed guests of high-ranking thought leadership to provide meaningful insights and best practices on the financial world. Keeping up to date with modern trends, political climates, and technological advancements Jan and guests will share eye-opening information that can impact the very way you organize your financial fulfillment.
The Strategic CFO also is the essential tool for the broad scope of financial executives as engaging with this show will provide Continuing Professional Education (CPE) credits. Tune in, reflect, and leave us a comment on LinkedIn or a review to get your credits today.
Financial Executives International (FEI) is a leading association comprised of Members who hold positions as Chief Financial Officers, Chief Accounting Officers, Controllers, Treasurers, and Tax Executives at companies in every major industry. FEI enhances Member professional development through peer networking, career management services, conferences, research and publications. Members participate in the activities of local Chapters in the U.S. FEI headquarters is located in Morristown, NJ.
Jan Robertson, a 30-year veteran of the M&A business, is a frequent speaker and author on topics related to M&A. She has advised numerous technology company clients and boards of directors on a wide variety of M&A transactions during her career. Ms. Robertson is a founding member of the Silicon Valley Chapter of Women Presidents’ Organization (WPO), and has served on the boards of directors of National Association of Women Business Owners (NAWBO) Silicon Valley Chapter as President for 2012-13 and the Peninsula Symphony, and currently President (2020-21) of the Silicon Valley Chapter of Financial Executives International (FEI).
The Post-Election CFO: Visibility and Opportunities
The Strategic CFO by FEI
38 minutes
9 months ago
The Post-Election CFO: Visibility and Opportunities
Christina Bui is Managing Director of Robert Half's retained executive search practice, bringing over three decades of experience across technology, healthcare, private equity, and venture capital sectors. Her remarkable journey began as a refugee from Vietnam during the fall of Saigon, where she and her family started from scratch, not knowing English, to build successful careers in America. She serves on multiple boards, including Son Foods, and advisory positions at Johns Hopkins Carey Business School and Fulbright University Vietnam. As a founding board member of How Women Lead, which has grown to 25,000 members nationwide, she demonstrates her commitment to breaking barriers for women in leadership.
In her conversation with Jan Robertson, Bui emphasized several critical insights for financial executives. She highlighted the evolving challenges CFOs face, including the visibility gap, where finance leaders often remain behind the scenes focused on numbers rather than building their professional brand. She provided practical examples of career advancement, such as her own path to board seats, which began with an ad tech startup and expanded to include a 71-year-old fish sauce company and various Vietnamese founder-led companies. Bui addressed specific needs for aspiring board members, recommending: building a network of 15-20 trusted advisors (including bankers, auditors, and lawyers), taking leadership roles in professional organizations, and maintaining an active LinkedIn presence. She emphasized key risks in the profession, including the perception challenge in recruiting young talent who view accounting as "boring" rather than strategic and technology-driven. The conversation also touched on current challenges like AI integration, system transitions (such as moving from QuickBooks to NetSuite), and post-election market dynamics affecting hiring and M&A activities.
Key Message: Success in today's financial leadership landscape requires being "unabashedly visible," building strategic relationships, and embracing technology while maintaining a forward-thinking perspective that goes beyond traditional finance roles.
LinkedIn Profile: https://www.linkedin.com/in/christina-bui-0922184/
The Strategic CFO by FEI
Hosted by Jan Robertson, The Strategic CFO is the Financial Executives International’s premier podcast. In this show, Robertson will speak with esteemed guests of high-ranking thought leadership to provide meaningful insights and best practices on the financial world. Keeping up to date with modern trends, political climates, and technological advancements Jan and guests will share eye-opening information that can impact the very way you organize your financial fulfillment.
The Strategic CFO also is the essential tool for the broad scope of financial executives as engaging with this show will provide Continuing Professional Education (CPE) credits. Tune in, reflect, and leave us a comment on LinkedIn or a review to get your credits today.
Financial Executives International (FEI) is a leading association comprised of Members who hold positions as Chief Financial Officers, Chief Accounting Officers, Controllers, Treasurers, and Tax Executives at companies in every major industry. FEI enhances Member professional development through peer networking, career management services, conferences, research and publications. Members participate in the activities of local Chapters in the U.S. FEI headquarters is located in Morristown, NJ.
Jan Robertson, a 30-year veteran of the M&A business, is a frequent speaker and author on topics related to M&A. She has advised numerous technology company clients and boards of directors on a wide variety of M&A transactions during her career. Ms. Robertson is a founding member of the Silicon Valley Chapter of Women Presidents’ Organization (WPO), and has served on the boards of directors of National Association of Women Business Owners (NAWBO) Silicon Valley Chapter as President for 2012-13 and the Peninsula Symphony, and currently President (2020-21) of the Silicon Valley Chapter of Financial Executives International (FEI).
