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The Strand Review of Books
Toby Chapman-Dawe
73 episodes
1 day ago
Should you buy the book? Given just ten minutes, authors explain their ideas!

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Technology,
Business
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Should you buy the book? Given just ten minutes, authors explain their ideas!

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Technology,
Business
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The Classical Marketing Book, with the author, Anthony 'Tas' Tasgal
The Strand Review of Books
9 minutes 17 seconds
2 weeks ago
The Classical Marketing Book, with the author, Anthony 'Tas' Tasgal

Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.

The Classical Marketing Book isan energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops.


Hosted on Acast. See acast.com/privacy for more information.

The Strand Review of Books
Should you buy the book? Given just ten minutes, authors explain their ideas!

Hosted on Acast. See acast.com/privacy for more information.