From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race.

Surprisingly, for a skeptic like me, I was convinced.

An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops.

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