Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”

Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.

Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops

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