Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise. Hari is CEO of the Fast Future Executive with a long career as a leading global executive. 

One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this possibly be? In the book, Hari writes about three principles of exponentiality: purpose, curiosity and design. What stops people and organisations from taking on the energy or drive to keep ideas – and companies – alive?

Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise is packed with ideas and example businesses such as IBM, Amazon, GE, Boeing as well as startups and challengers. The book is a thought-provoking, nicely balancing facts, stories and a kind of you-can-do-it enthusiasm, just over 200 pages, beautifully published by Wiley, available of course from Amazon and all good bookshops.

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