B2B Marketing Fundamentals, with the author, Kate Mackie

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The Strand Review of Books

Toby Chapman-Dawe

72 episodes

1 week ago

Should you buy the book? Given just ten minutes, authors explain their ideas!

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Should you buy the book? Given just ten minutes, authors explain their ideas!

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Technology,

Business

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B2B Marketing Fundamentals, with the author, Kate Mackie

The Strand Review of Books

9 minutes 48 seconds

1 month ago

B2B Marketing Fundamentals, with the author, Kate Mackie

Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue.

Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.

Hosted on Acast. See acast.com/privacy for more information.