“You’re not there to teach — you’re there to inspire.” — Andy Coats
Award-winning children’s author and illustrator Andy Coats has self-published 18 books, built a thriving brand through school visits, and mastered the art of launching stories that connect with readers and educators alike.
In this episode of The Storyteller’s Shelf Podcast, Andy shares how authors can turn school visits into a powerful way to grow their audience, inspire students, and generate real income — all while staying true to their creative mission.
💡 In this episode, learn how to:
Book your first school visit and get paid what you’re worth (yes, we discuss real rates!)
Create engaging, memorable assemblies for students and teachers
Partner with local businesses to fund your visits and boost book sales
Shift your mindset from hobby writer to creative entrepreneur
If you’ve ever dreamed of turning your authorship into a thriving business, this episode is your guide.
🎧 Watch full episodes on YouTube or listen on Spotify
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