We all resist repeating ourselves. It feels boring. Stale. Maybe even inauthentic.
But here’s the truth: repetition breeds familiarity, and familiarity breeds belief and trust.
Our brains run on patterns. Sirens mean pull over. Smoke means fire. A swoosh means Nike. None of those are accidents, they’re associations deliberately built through repetition.
In this episode of The Storyteller’s Edge, Ginger Zumaeta reframes repetition as pattern ownership, and shows how leaders can use it to make their message unforgettable.
Here’s what you’ll learn:
→ Why repetition and the mere exposure effect make messages stick
→ How to decide what you want to be known for (and stick to it)
→ A 3-tier system to repeat your message without sounding stale
Framework Highlight:
Think of your message as a pyramid:
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.