Most messaging sounds logical.
But logic doesn’t drive action—emotion does.
In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 5 biggest reasons logic-heavy messaging falls flat—and how to rewrite yours so people don’t just understand it… they feel it.
You’ll learn:
→ Why most business messaging skips the human part—and what to do instead
→ The power of story arcs, not just stats
→ How to use evocative language that actually sticks
→ The psychology behind urgency (and how to build it without sounding pushy)
→ Why good CTAs don’t direct—they invite
If your message feels clear but still isn’t converting, this episode will help you close the emotional gap—and craft messaging that moves people.
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👉 Try Fathom for FREE with this link: https://fathom.video/invite/_Q1dTQ
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Connect with Ginger: LinkedIn: @gingerzumaeta
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