Delivering tough feedback without triggering shutdowns?
It’s harder than it sounds.
Because no matter how fair or thoughtful you are—
You can’t control how it lands.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down why high-stakes feedback so often sparks resistance, and how to avoid the “braced and bitter” response.
This isn’t about sugarcoating.
It’s about reframing.
You’ll learn:
→ Why resistance is usually about how you say it, not what you’re saying
→ The 4 exact frames that keep people from shutting down
→ What happens when urgency feels like an ambush
→ How to get buy-in (even when the decision’s already made)
→ Why asking before asserting changes the entire energy
If you’re pitching change, giving feedback, or trying to move a team forward—this episode gives you the tools to say hard things without making things harder.
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👉 Try Fathom for FREE with this link: https://fathom.video/invite/_Q1dTQ
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Connect with Ginger: LinkedIn: @gingerzumaeta
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