You’ve probably been told: Do great work and you’ll get noticed.
But here’s the truth—great work whispers unless you give it a microphone.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the gap between the work you do and the story people tell about it. She explains why visibility—not just merit—drives careers forward, and how to make sure your impact travels without feeling like self-promotion.
Here’s what you’ll learn:
→ Why meritocracy is a myth (and why great work doesn’t always speak for itself)
→ The 3 hidden levers of visibility: Narrative, Sponsorship, Political Skill
→ How imposter syndrome shows up even in the most capable leaders—and how to fight it with evidence
→ The SARCA framework (Situation, Action, Result, Credibility, Ask) that turns your wins into stories that spread
→ A simple 30-Day Visibility Challenge to put it into practice
Here’s your challenge for this week:
Pick two upcoming meetings or reviews and script out your story using SARCA.
Identify two people who can amplify your message and tailor your story for each.
Drop your narrative into existing touchpoints instead of waiting for a perfect moment.
Because if people can’t retell your impact in one crisp sentence, your work stays invisible. And invisible doesn’t get promoted.
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Want to work with us contact us at: https://www.motive3.com/contact-us Connect with Ginger: LinkedIn: @gingerzumaeta
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