Some of the most important conversations about your work…
happen when you’re not in the room.
Not during the pitch. Not on the call.
They happen later—in Slack threads, over coffee, in side chats.
And here’s the kicker—
They’re not quoting you.
They’re translating you.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down how to write for the ghost audience—the validators, blockers, and skeptics who weigh in after the meeting, but shape the outcome.
You’ll learn:
→ The 4 roles your message needs to convince (not just the person on the call)
→ Why clarity beats cleverness when you're not in the room
→ The one-line formula that makes your pitch repeatable
→ How to preempt objections before they ever get spoken
→ What actually makes a message survive the hallway test
If your message dies in the follow-up phase, this episode shows you why—and how to fix it.
Want to pressure test your message?
Use the free Stakeholder Influence Canvas to map your ghost audience and bulletproof your pitch: https://motive3.notion.site/Stakeholder-Influence-Canvas-2117fd53ba3480789aced7572fd37d8a
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👉 Try TELLA for FREE with this link: https://refer.tella.com/ginger-zumaeta
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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
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