Most pitches fail for one reason: they’re built around what you want to say, not what the audience cares about.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the 4 biggest reasons your message isn’t landing—and how to flip the spotlight so your audience sees themselves in your story.
You’ll learn:
→ How to reframe your entire pitch around what your audience actually wants
→ The “Highlighter Test” that exposes whether your message is self-serving
→ Why features don’t sell—but framing them as outcomes does
→ How to make people feel the future you’re offering (and say yes faster)
Whether you’re pitching a product, a project, or a vision—this episode will help you stop leading with what you built and start leading with why it matters.
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Connect with Ginger: LinkedIn: @gingerzumaeta
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