Your messaging sounds fine… until you try to write it down.
That’s when the identity crisis hits.
What felt clear in the meeting? Suddenly a hot mess mid-deck.
You’re rewriting. Rewording. Re-questioning everything.
And wondering why it all sounds… just a little bit off.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the messaging mistake that quietly costs teams time, trust, and traction: not having sharp, usable messaging pillars.
You’ll learn:
→ What messaging pillars are (and what they absolutely aren’t)
→ The #1 trap most teams fall into when building them
→ How to stress-test your message before it goes live
→ The real reason your content keeps drifting
→ A simple framework to build messaging pillars that align your team and your audience
If you’ve ever said “we just need to be more consistent”… this episode shows you how.
Because messaging that scales? Starts with pillars that mean something.
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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
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Connect with Ginger: LinkedIn: @gingerzumaeta
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