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The Storytellers Edge
Ginger Zumaeta
24 episodes
1 week ago
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.
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Marketing
Business
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All content for The Storytellers Edge is the property of Ginger Zumaeta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.
Show more...
Marketing
Business
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How to Spot (and Fix) the Silent Credibility Killers in Your Messaging
The Storytellers Edge
12 minutes 50 seconds
5 months ago
How to Spot (and Fix) the Silent Credibility Killers in Your Messaging

You nailed the pitch.

You delivered the deck.

You even got a few nods on the Zoom call.

Then—silence.

No follow-up. No “no.” Just a vague “we’ll be in touch.”

It’s not because your idea wasn’t strong.

It’s because something small poked a hole in your credibility.

In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 4 invisible credibility killers that quietly sabotage even the smartest pitches—and teaches you how to fix them before you hit send.

You’ll learn:


→ Why over-promising backfires (and how to show ambition without losing trust)

→ How vague buzzwords trigger BS alarms and kill clarity

→ What “split personality messaging” is—and how to stay consistent across decks, sites, and convos

→ Why saying too much is worse than saying too little

If your big idea keeps getting ghosted, this episode is your wake-up call.

It’s not about saying more—it’s about saying the right thing in the right way.

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Want to pressure test your next pitch or deck?

Use the free ⁠Four-Sentence Credibility Stress Test⁠ at ⁠ai.motive3.com⁠ to find and fix trust gaps—before your audience tunes out.

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠

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Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

The Storytellers Edge
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.