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The Storytellers Edge
Ginger Zumaeta
24 episodes
1 week ago
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.
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Marketing
Business
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All content for The Storytellers Edge is the property of Ginger Zumaeta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.
Show more...
Marketing
Business
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How to Create Tension (The Good Kind) in Your Next Big Presentation
The Storytellers Edge
13 minutes 38 seconds
6 months ago
How to Create Tension (The Good Kind) in Your Next Big Presentation

Most presenters KILL attention without realizing it.

How?

They rush to explain.

They smother the tension.

They make their audience comfortable…

…which also makes them disengaged.

If there’s no tension, there’s no reason to listen.

In this episode, I’ll show you how to stop smoothing things over—and start creating good tension that hooks decision-makers and makes your message impossible to ignore.

Here’s what you’ll learn:

→ Why fast explanations make audiences tune out

→ The 3 silent questions your audience is always asking (and how to answer them with tension)

→ The Tension Stack™—my step-by-step framework to keep attention rising

→ How to create Open Loops that glue people to your message (without cheap tricks)

→ Why rushing to the solution weakens your pitch—and what to do instead.

If you want your next pitch, presentation, or video to grab attention—and keep it—this one’s for you.

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I use Tella to structure my messaging and create videos that hold attention from the first second.

👉 Try Tella here: https://www.tella.tv/

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠

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Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

The Storytellers Edge
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.