Your messaging sounds fine—until every team starts telling a slightly different version of the story.

What looks like alignment on the surface often hides a costly disconnect underneath.

Marketing says one thing. Sales says another. Product’s got a third.

And suddenly, your “one message” becomes three different strategies in disguise.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the quiet chaos that sneaks in when your teams aren't using the same spine of the story—and why it’s not just a comms problem, it’s a business one.

You’ll learn:

→ What “quiet chaos” looks like inside growing companies→ The 3 levels of alignment that prevent messaging from splintering→ A simple AI prompt to test if your teams are actually telling the same story→ The reason your strategy might be getting rewritten in your sales emails→ And how to fix it without becoming the brand police

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GPT Prompt Mentioned in This Episode:

Drop this into ChatGPT (or your favorite AI assistant) to see if your messaging’s holding up across teams:

I’m giving you three short excerpts that came from our company:

• a sales email

• a marketing post

• a note from leadership

Tasks (answer in bullets):

1. In one sentence each, say what story you think Sales, Marketing, and Leadership are telling.
2. List the two biggest differences you notice between the three versions.
3. Identify the single core idea they all almost share.
4. Point out one detail that’s missing or unclear in every version.
5. Suggest one small wording change that would make all three feel like they came from the same company.

Here are the excerpts:

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[PASTE SALES EMAIL]

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[PASTE MARKETING COPY]

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[PASTE LEADERSHIP NOTE]

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Want to know more about what a messaging playbook is (and isn’t)? ⁠Watch this video⁠.

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠

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