
PowerPoint isn’t the enemy.
Poor thinking is.
We’ve all sat through decks stuffed with bullet points nobody reads, acronyms nobody understands, and charts that go nowhere.
Most presentations are built like information dumps instead of decision-making tools.
In this episode, I’ll walk you through my 12P Persuasion Journey™—the exact framework I teach Fortune 500 teams to strip out clutter, build a narrative spine, and guide an audience from doubt to “yes” before a single slide is designed.
Here’s what you’ll learn:
→ Why more slides make your pitch weaker—not stronger
→ The 3 phases every high-stakes deck must follow: Situation, Solve, Seal the Deal
→ How the 12Ps guide your audience from uncertainty to conviction
→ The #1 mistake that turns your deck into a kitchen-sink report (and how to avoid it)
→ How to storyboard your pitch so the decision feels inevitable
Get Deckonomics®: gingerzumaeta.com/deckonomics
Full 12Ps Persuasion Journey™ framework + Examples: https://www.motive3.com/insights/before-you-open-powerpoint-steal-this
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Connect with Ginger: LinkedIn: @gingerzumaeta
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