AI Won’t Replace Storytelling—Here’s How to Use It to Your Advantage

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The Storytellers Edge

Ginger Zumaeta

24 episodes

1 week ago

If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.

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AI Won’t Replace Storytelling—Here’s How to Use It to Your Advantage

The Storytellers Edge

12 minutes 48 seconds

6 months ago

AI Won’t Replace Storytelling—Here’s How to Use It to Your Advantage

If your message is unclear, AI won’t fix it.It’ll just make your confusion sound more expensive.And that’s a dangerous game.In fact—it might make your confusion sound smarter, but still wrong.AI isn’t a storyteller.
It’s a mirror.
It reflects whatever you give it—fuzzy thinking in, fuzzy message out.

In this episode, I’m breaking down the 20/60/20 framework I use to get the most out of AI without losing clarity, control, or voice.It’s the same framework we use in our workshops to turn raw ideas into high-impact messaging—and now, I’m giving it to you.

Here’s what we cover:→ Why AI can’t replace storytelling (and what it can do well)→ The 3 phases of using AI without losing your unique voice→ A 6-part gut check to pressure-test your message before you prompt anything

Bonus GPT Prompt

Here’s the prompt mentioned in the episode.

Use it to pressure-test your thinking before you turn it into content, copy, or slides.

Copy and paste this into ChatGPT (or your tool of choice):

Act like a messaging strategist.

I’m going to give you a rough, unpolished version of something I’m trying to communicate, along with some background context or story.

Your job is to specifically:

Highlight anything that’s confusing, weak, or too generic
Suggest one way I could immediately strengthen the clarity or emotional impact
Recommend how I can better frame my difference so it’s obvious why someone should care

Here’s the background or story behind it:

[Insert context, story, or what inspired this message]

Here’s what I’m trying to say (unpolished version):

[Insert your rough draft here]

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠https://www.motive3.com/newsletter⁠⁠

Want to work with us contact us at: ⁠⁠https://www.motive3.com/contact-us ⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠@gingerzumaeta⁠⁠⁠

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