AI isn’t the problem—your prompt is. Here’s how to fix it.

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/0a/04/14/0a04145f-811c-19c1-5861-a3b1cd1506fe/mza_16364001509006739720.jpg/600x600bb.jpg

The Storytellers Edge

Ginger Zumaeta

24 episodes

1 week ago

If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.

Marketing

Business

RSS

All content for The Storytellers Edge is the property of Ginger Zumaeta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43134162/43134162-1742252317764-b7ca4cf3d4f1e.jpg

AI isn’t the problem—your prompt is. Here’s how to fix it.

The Storytellers Edge

11 minutes 30 seconds

2 months ago

AI isn’t the problem—your prompt is. Here’s how to fix it.

We’ve all done it...typed, “Hey ChatGPT, make this sound better.”

And yeah, it’ll polish your words. But if your message is muddy to begin with, all you get back is a cleaner version of the confusion.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the real danger of outsourcing clarity to AI—and how to flip it into your secret weapon.

Here’s what you’ll learn:

→ Why AI multiplies the mud when your thinking isn’t clear

→ The 4 things AI can’t do for you (and why that matters)

→ The exact prompts Ginger uses to pressure-test, sharpen, and trim her messaging

→ A step-by-step process for using AI as a thought partner—not a writer

→ How to make sure the story, structure, and strategy come from you

---

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.